> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clianta.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Key Concepts

> Core building blocks you'll work with in Clianta

Before diving in, here's a quick overview of the concepts you'll see throughout Clianta.

## Profiles

A profile is an isolated browser identity for one Instagram account. Each profile has its own login session, [device fingerprint](/connecting/fingerprints), [proxy](/connecting/proxy-setup), and timezone. Profiles never share data with each other.

Think of each profile as a separate device dedicated to one Instagram account.

## Groups

Groups organize your profiles and share settings across them. Each group has its own message templates, follow-up schedule, [AI persona](/features/ai-persona), [working hours](/features/scheduling), and daily limits.

Use groups to run different campaigns — for example, one group for fitness outreach and another for real estate leads.

<Note>
  A profile must be in a group to participate in automation. Ungrouped profiles are inactive.
</Note>

## Leads

A lead is someone you want to message. Leads move through these stages:

| Status        | Meaning                  |
| ------------- | ------------------------ |
| **Pending**   | Ready to receive a DM    |
| **Sent**      | Initial DM delivered     |
| **Replied**   | The lead responded       |
| **Completed** | Conversation finished    |
| **Failed**    | DM couldn't be delivered |

Leads are organized into **lists** within a group. You can [source leads automatically](/features/lead-sourcing) or import them manually.

## Lead Pool

When you import leads into a group, they enter a shared pool with no account assigned. Clianta assigns leads to whichever profile is ready to send next, based on each profile's daily capacity. You can also assign leads to specific profiles manually.

## Warmup & Ramp-Up

New Instagram accounts need time to build trust. The [ramp-up system](/features/warmup) gradually increases DM volume and browsing activity over 7–14 days, starting with just a few messages per day and scaling up to your target limit.

## AI Persona

The [AI persona](/features/ai-persona) tells Clianta's AI how to behave when replying to leads — who to pretend to be, what your business does, and the goal of each conversation.

## Working Hours

[Working hours](/features/scheduling) define when automation runs. Outside this window, no DMs are sent, no warmup runs, and no inbox checks happen. By default, hours follow your proxy's timezone.

## Cloud vs Desktop

Clianta runs automation in two modes:

* **Desktop** — on your computer, while the app is open
* **Cloud** — on Clianta's servers, 24/7 (Scale and Power plans)

The same profile works in both. [Learn more →](/getting-started/cloud-vs-desktop)

<CardGroup cols={2}>
  <Card title="Quick Start" icon="rocket" href="/getting-started/quickstart">
    Set up your first account in under 10 minutes
  </Card>

  <Card title="Cloud vs Desktop" icon="cloud" href="/getting-started/cloud-vs-desktop">
    Understand the two ways to run automation
  </Card>
</CardGroup>