How a DM is sent
When Clianta sends a message to a lead, it follows a natural sequence:Visit the lead's profile
Opens the lead’s Instagram profile, just like a real person would before messaging someone.
Engage naturally
If enabled, follows the lead and likes 1–2 of their posts. This builds a natural interaction before the DM.
Type and send
Types your message character by character with realistic speed and natural pauses, then sends it.
Message templates
Create multiple message variants in your group’s Outreach tab. Clianta rotates between them so your outreach doesn’t look repetitive.Placeholders
Use placeholders to personalize each message:| Placeholder | What it inserts |
|---|---|
{name} | The lead’s display name (falls back to username) |
{username} | The lead’s Instagram handle |
{source} | Where the lead came from (e.g., “followers of @competitor”) |
{competitor} | The competitor account name |
Per-list custom messages
Individual lead lists can have their own message templates. When enabled, leads in that list receive those messages instead of the group defaults. This is useful for tailoring your outreach based on where leads came from.Follow-ups
If a lead doesn’t reply, Clianta can send follow-up messages automatically.- Number of follow-ups — Set how many follow-up messages to send (e.g., 2 follow-ups after the initial DM)
- Delay between follow-ups — Configure a different delay for each step (e.g., 24 hours for the first, 48 hours for the second)
- Auto-cancel on reply — If the lead replies at any point, remaining follow-ups are canceled automatically
- AI-generated follow-ups — When AI is enabled, follow-ups are written based on the conversation context instead of using templates
Follow-ups skip the engagement step — they go straight to the inbox to send the message, since your account already interacted with the lead.
Send strategies
Control how DMs are paced throughout the day in your group’s Settings tab:| Strategy | How it works |
|---|---|
| Smart distribute | Spreads DMs evenly across your working hours. Recommended for most users. |
| Fixed delay | Sends one DM per fixed time interval (minimum 7 minutes). |
Daily limits and safety
| Limit | Value |
|---|---|
| Maximum DMs per hour | 10 per account |
| Minimum gap between DMs | 7 minutes |
| Daily cap | Configurable per account (default: 35) |
| Workspace cap (Free) | 10 DMs/day total |
| Workspace cap (Scale) | 250 DMs/day total |
| Workspace cap (Power) | Unlimited |
Stopping AI for a lead
If you want to take over a conversation manually, click Stop AI next to the lead in your queue. Clianta will stop auto-replying to that lead.AI Auto-Reply
Configure AI to handle replies automatically
Scheduling
Set working hours and timezone